Marketing Plan
The approach to this marketing plan was to have it be as sustainable as possible. Reusable bags have become a regular thing we see in stores, but most of them are either not attractive or durable.
The convertible tote is a durable reusable bag that can be folded small enough to fit in a bag or purse; that way, a consumer cannot forget about bringing it to the store.
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The Convertible Tote Marketing Plan | |
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