Product Development
Inspired by sustainability, a product was created to support the movement. Even though many stores now have their own reusable bags, most people agree that they are not stylish enough to carry around. The idea was to create a durable reusable bag that people would be proud to use all the time because it would be small enough to keep in a purse or backpack. It would become a habit for them always have it on them and not have to take a plastic bag when shopping.